Monday, August 18, 2008

My sister, my business partner

This has been a long-time coming...and I've been itching to blog about this but can't as my sister, Pam, has not tendered her resignation yet. She did it today and I’m very thrilled to announce our partnership!

I've been slaving with Pam, aka Internet marketing champ, for our diet and fitness ebook for post-pregnancy women. Called The Essential Post-pregnancy Weight Loss Guide (there's a very good reason for this long-winded title but if I tell you, I'd have to kill you...), we have been shunning sleep, bugging each other online and pushing each other for the last 4 weeks, and I'm as excited as a pedophile in a pre-school about our ebook going on sale this week.

Pam decided to quit her job as a marketing specialist at an MNC to be a full time Internet marketer after taking a course. I am so proud of her and I know that she will shine and do really well. We make great partners – I write, she markets. Working on the ebook and learning how Internet marketing works has been a Mt Faber-esque learning curve, filled with new lingo (SEO, PPC, autoresponders, affiliates, google adwords) and her voice still haunts me at night ("Lin, must repeat keywords at least seven times!").

What I've learnt from Pam:

- How to identify the market /demand. Check it out at This site shows you what keywords they are looking online.
- Check the competition through google. Learn how to identify if you can "fight" the competition.
- The basic website tools, what works and what doesn't work.
- Website template, content creation and search engine optimization.
- The marketing process: learn how the target audience thinks and positioning yourself.
- What motivates people to buy.
- Automating the process. How to fire yourself and enjoy the sales raking in!!

She is THE person to go to if you want to learn how to market a product online, optimise your website and boost online sales. For more information on her, check out


Sweetheart said...


You left out a "." on the url of your sister's blog....

Love your ideas... keep them flowing!

-Vivien Goh, Zephyhdom
Sweetheart the clown

Boss Of Me! said...

hi vivien aka sweetheart the clown,

oops. thanks for the alert. this is what happens when you post bleary-eyed in the middle of the night :)
i love what you do. you epitomise a boss of me individual - someone who follows her passion and has fun every day!

Kevin Mark said...

When you gonna' work with me on my book? remember our idea?? Holla'!

Boss Of Me! said...

Before we do it, we have to assess the market and see if there is a demand.
Let me do that first and see what people are looking for in terms of your expertise...then we can work on that :)

Kevin Mark said...

Sounds like a plan!