Friday, September 19, 2008

This boring headline is written for Google

If you are a business owner building your website or a PR executive, pay special attention:

Google (and other search engines) are forcing newspapers to change their approach to writing news headlines.

In newspapers and magazines, for example, section titles and headlines are distilled nuggets of human brainwork, tapping context and culture. “Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, ‘The heck with that,’ ” observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.

It’s not just traditional news media either. Bloggers also have to sacrifice creativity in order to have a greater chance of being found in news search engines.

It’s not just news media though. Web designers have no choice but to change the way they create websites. For years, they’ve been told not to use Flash or to limit JavaScript, otherwise the search engines will ignore them.
As a result, we’re losing all sense of creativity on the web.

In other words, if you are looking to sell leather handmade bags online, you should have a static (boring) website with the key words (do your Google keyword search) – Leather handmade bags in your header, and NOT some pretty website with flash and something creative (but ambiguous) like, This is even better than sex…

Get the point? Do you want money or do you want to look good?

You choose.

excerpt taken from

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