Saturday, September 6, 2008

Do you have G-cred?

G cred (n.): Google credibility. What someone sees when they Google your name, business, product, organization or whatever. It’s an increasingly important measure of legitimacy and how seriously someone will take you.

As Google and the Web continue to mature, online visibility will equate to credibility on every level. It does now in this Web 2.0 world, through blogs and a myriad of social media sites that have become a respected, easily accessible and exponentially expanding source of cred. In short, word of mouth on steroids.

Respected marketing gurus like Tom Peters and Seth Godin have been preaching the value of building one’s “personal brand” for years. In The Brand You, Peters explains how career survival is not about blending in but about standing out:

“Regardless of age, position or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

If you do a Google search on yourself and little comes up, or it’s dated, well that’s not good. If you happen to be someone in the marketing communications business and that happens, you’d better hope it’s not a potential client or customer doing the searching.
For more information on building your G-cred, check out John Follis' blog:

I am building my G-cred via article contributions to:
Habla blog (
Gurupak books
Ladies Who Launch partnership directory (…and many more.

Exciting update: Think Big, an Australian magazine, would like to review Boss of Me!

About Think Big:

Think Big Magazine is published by Mindset Media Pty Ltd. Think Big has been developed to capture and reflect the values and tools of leaders, inspirational people, entrepreneurs and every day wisdom. We are interested in stories that inspire and motivate people. Think Big writers and contributors are leaders in their fields and include Chris Howard, John Demartini and Justin Herald plus many more. Think Big is published every two months and is the only magazine in its class that features a full online version. Think Big is distributed through 2,500 Australian newsagents and is available through paid subscription. Back copies are distributed through Universal and Chris Howard events and other events. Think Big also has a VIP subscriber list of over 1,000.

(Many thanks to Peter Shankman!)

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