Tuesday, October 28, 2008

The cult of Internet Marketing

This industry has all the ear-markings of a cult. Ever since I stepped foot into it, I’ve been exposed to:

- A unique language understood only by those in the cult.
- “Guru” figures of whom many blindly follow.
- Bizarre rites and rituals.

If you know what a “squeeze” page is and you know who Derek Gehl is (locally, you'll have to know Fabian Lim and Ewin Chia), and you spend time obsessing over your “opt in rate” then you are a member of the cult.

If not, you’re an outsider.

These are a group of home-based entrepreneurs who, at the beginning of the technological revolution, saw opportunity and grabbed it.

These are the folks who weren’t necessarily the prettiest or the most popular kids in class – some of them are the classic geeks who played video games and built remote control toys, while other cooler kids were dating and listening to Duran Duran.

The Internet, especially Google, has allowed regular Joes to make a fortune online. It has put everyone on a level playing field, and how successful you are, really depends on your expertise and efforts.

To find out more about this cult, read Click Here To Order by Joel Comm. You’ll feel like you are peering into a bizarre fantasy world. This fantasy world though, is populated by very real people who just so happen to have accomplished some pretty fantastic things.

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