Get your own autobiography!

Want to document your illustrious career?

Keen to leave behind a legacy?

Now you can, with my new boutique book writing service – Unravel.

This idea was mooted by a few of my interviewees when I was doing research for my books, Boss of Me! and Sleep & Get Rich!. Many of these successful people wanted to share their life story with others and inspire employees with their thoughts and beliefs, in short, they wanted an autobiography written but lacked the time and skills to do so. They asked if I was keen to do it for them. My focus back then was on my books, so I said, ‘Sure!”, but shelved the idea to the back of my head.

Well, now that my book is done and I am free again, I am raring to get started on this new project. Thanks also to Tim, my book-writing compatriot who opened my mind to a new perspective and enabled me to see a lucrative business in books.

Writing books is an addiction, think I heard this from Dan Poynter, a famous author with over 100 books, and I understand where he is coming from now…

Unravel will give you the chance to immortalize your achievements for posterity, and I know everybody wants to leave behind a little legacy.

Here’s how it works:

- My writing service includes three meetings. The first will be an interview and information gathering, this will be followed by confirmation of topics and the final meeting will be a review of book contents. I will help you structure the message and layout the book contents.

- Timeline will be three months.

- Book can be between 50 to 100 pages long and costs will be discussed when we meet.

Additional services:

- I offer consultancy for cost-effective design, printing and distribution. All this additional costs will be borne by you, the client.

Benefits:

- You get to tell your life story and be commemorated!

- Your book will be distributed in bookstores and will inspire readers as well as open new business opportunities.

- You can distribute within your company to motivate employees with your autobiography.

- Your book will be written by me, a national-bestselling author and ex-ST reporter.

Unravel – it’s time to immortalize yourself! Drop me an email at pearlins@gmail.com if you’d like to get your autobiography.

About my book, Boss of Me!:


The people you will meet in this book pursued their dream jobs with a dynamic combination of bravery, support from family and friends, and lots of drive and determination. What these achievers have done can be repeated in many different fields and you too can transform your passion into something gratifying and profitable. Their incredible stories and real-life advice will help you think big and get started on the path to the right job, right now.

Motivating and inspirational, this is a pocketbook of big thinking and serves as an unconventional career guide for people who are wide awake to the power of right thought!

CONTENTS
1. Aldrin Quek — Dance Music Ambassador
2. Geoff Ang — Fashion-forward Lens Man
3. Lincoln Cheng — Nightlife Maven
4. Alvin Giam — Pilates Healer
5. Ling Hao — Edgy House Builder
6. Wee Kok Wah — Business Mogul
7. Cynthia Chua — Marketing Genius
8. Louis Ng — Animal Renegade
9. Chris Lee — Creative Cowboy
10. Dr Georgia Lee — Aesthetics Glamazon
11. Chua Shenzi — Youth Trend-setter
12. Kathryn Yap — High-flying Headhunter
13. Dr Lisa Ng — Life-saving Scientist
14. Daniel Tay — Baking Maverick
15. Lee Wai Leng — Acclaimed Artist
16. Ban Yinh Jheow — Millionaire Toymaker
17. Tjin Lee — Events Extraordinaire
18. Indranee Rajah — Superwoman Lawmaker
19. Wendy Leong — Captain of the Sky
20. Royston Tan — Bad Boy Film Maker

ABOUT THE AUTHOR

Pearlin Siow cut her teeth as a journalist at Singapore Press Holdings upon graduation. Bitten by the dot com boom in 2000, she left to found an online barter site but was lured back to the corporate world by the prospect of travelling for work as a business development manager for CNET Asia.

Currently a pilates instructor, Pearlin has also gone back to her first love — writing, spinning out words for local publications like Her World, Shape and Maxim, as well as foreign newspapers like the Saudi Gazette in Saudi Arabia.

Praise for Boss of Me!

"Pearlin has produced a highly readable book in a remarkably short time. Her subjects are fascinating and inspiring, and will undoubtedly spur many Singaporeans into outdoing themselves! "

Peter Ong
Managing Director, Checkout Australia Pty Ltd

"This easy-to-read book is full of powerful wisdom of success from real, ordinary people who have achieved extraordinary results in their career and life…Take heed of the words of wisdom and you shall find true success in whatever you desire. "

Timothy Chan
Founder of Certified Consultants Network

The cult of Internet Marketing

This industry has all the ear-markings of a cult. Ever since I stepped foot into it, I’ve been exposed to:

- A unique language understood only by those in the cult.
- “Guru” figures of whom many blindly follow.
- Bizarre rites and rituals.

If you know what a “squeeze” page is and you know who Derek Gehl is (locally, you'll have to know Fabian Lim and Ewin Chia), and you spend time obsessing over your “opt in rate” then you are a member of the cult.

If not, you’re an outsider.

These are a group of home-based entrepreneurs who, at the beginning of the technological revolution, saw opportunity and grabbed it.

These are the folks who weren’t necessarily the prettiest or the most popular kids in class – some of them are the classic geeks who played video games and built remote control toys, while other cooler kids were dating and listening to Duran Duran.

The Internet, especially Google, has allowed regular Joes to make a fortune online. It has put everyone on a level playing field, and how successful you are, really depends on your expertise and efforts.

To find out more about this cult, read Click Here To Order by Joel Comm. You’ll feel like you are peering into a bizarre fantasy world. This fantasy world though, is populated by very real people who just so happen to have accomplished some pretty fantastic things.

Goal-getting

I'm a big fan of goal-setting because:
1. The mind is an amazing thing and when it has goals in sight, it tends to achieve what you focus on.
2. Putting your intentions out there forces you to make good on them (I call it forced pro-activeness). Which is why I advocate that you tell your friends about your goals too.

So here goes my goals:
- Think about marketing plan for my second book, Sleep & Get Rich!, which is currently being edited (more details coming up!).
- Keep on tweaking my e-book, The Essential Post-pregnancy Weight Loss Guide (http://www.exercisepostpregnancy.com), so that it rakes in five figures a month.
- Explore my new business idea, Unravel (to be unravelled soon).
- Take up Internet Marketing course. I've already signed up for the Asian Internet Congress in December, and am looking forward to that.

To think about:
- Prioritising my current work. I have partnered with a business trainer to carry out seminars together. Our first event coming up next Tues has been overbooked (event details here: http://www.facebook.com/event.php?eid=44070134920). Unfortunately, these sessions clash with my evening pilates classes. So, I have to decide if I should cut back on my pilates and focus more on seminars. Problem is, I still really enjoy giving my pilates lessons and don't want to disappoint my clients.
Let's see how it goes next week and I should be able to make my decision...What do you guys think?

Time to get busy :)

8 steps for great marketing

You’re just starting a business and need more customers, right? You probably should be marketing.

But how? Do you advertise? Host an event? Send out press releases? Exhibit at trade shows? What does it really mean to market your business anyway?

In a sense, marketing is a combination of steps your business takes to identify, attract and retain customers. It includes everything from market research, advertising and packaging to the clothes your employees wear and the smiles on their faces. It may also involve billing practices, customer service, thank you cards, e-mail newsletters and the like.

Marketing is supposed to create awareness and demand for what you offer. So it’s imperative that you identify what sets you apart from the competition. Develop a simple sentence or two that defines the advantage or value you offer and how your customers benefit. Then walk through these simple, eight steps to prep for your marketing campaign.

1. Build a profile of your ideal customer. When you create your marketing message, aim it at them.
2. Base marketing initiatives on accurate information. Find what works for similar companies. Then test your ideas.
3. Make the buying process easy for customers. Simplify everything. Eliminate potential interruptions in the sales process and make decision-making as painless as possible.
4. Have follow-up procedures before you begin. Selling is seldom a single-step process.
5. List the unique benefits your business offers. Then look for ways to incorporate them into your marketing message. Make sure your marketing showcases the special knowledge and expertise your business offers.
6. Inform employees about your marketing objectives. Get them involved and keep them in the loop.
7. Think about marketing as a necessary expense. It gives you an edge with competitors, and it keeps employees motivated when your name is in the public eye.
8. Set a pace that lets you market continuously. Customer memories are short, and they are bombarded with thousands of marketing messages and images daily. Your effort must be ongoing or people will quickly forget. (One way to save money on marketing is to use effective in-house software.)

The bottom line
Marketing is at the very core of your business. It’s important to accurately position yourself before you spend money on it. Also, keep in mind that marketing is an ongoing process. If you treat your efforts with priority, your ability to identify, attract and retain profitable customers should increase.

excerpt from www.startupnation.com

C'mon get happy!

With all the stress we experience from our hectic schedules, we often forget to take time out. It's downright baffling that many of us feel guilty when we take a break or splurge on a much-needed treat.

You don't need to take a trip to an exotic location like the Caribbean or spend oodles of cash to make yourself feel good. Just check out these simple yet uplifting moves and pick one that will give you that happy buzz:

Stay positive. Too many bad days will take their toll on you. If you're always throwing fits and having meltdowns, your heart will suffer from a great deal of strain. Over time, this response could hurt the cardiovascular system, as well as weaken immunity.

Choose good friends. People with a close circle of friends could outlive those who claim to be contented with "strong family ties." Experts theorize that this happens because you experience more emotional stress with your relatives, whom you're bound to be with whether you like them or not. When it comes to your friends, it's likely that you enjoy their company more because you got to pick them.

Take leaps of faith. Playing it safe is good - but it may keep you from doing something great or prevent you from getting the best things that life has to offer. Risk-takers don't let the outcome of their ventures affect them. Whether or not they got what they wanted or missed it completely is immaterial. The fact that they had the guts to go for their dream goals is more than enough.

Get wet. The air around bodies of water is full of energy-enhancing ions that help bring oxygen to the brain. If the beach is a long way off and there's no pool near you, just open the bathroom window and get into the shower. This "wet session" helps energize and soothe your brain, which, in turn, leads to having clarity and a more positive view on things.

After all, it's not a crime to treat yourself well.

excerpt from www.simpleology.com

A degree is not that important!

In paper qualification-driven Singapore, it is refreshing to see people defy convention and succeed on pure drive and determination.

As in the case of fashion photographer, Geoff Ang, a Primary school dropout who now earns up to $80,000 a day. See his inspiring story below:

Power secret – Try everything as you only have one life, no rehearsals!

Quote: Stay hungry as you can never have enough success.

● Drops out of school at Primary 6.
● Works as a basket cleaner and coffee boy at dad’s company.
● Picks up photography and shoots his first job at 16.
● Becomes a sought-after fashion photographer and earns up to $15,000 per day.
● Works hard to impress his dad and prove naysayers wrong.
● Geoff is shooting his first feature film now.

This primary school dropout now makes up to $80,000 a day as one of Asia’s most sought after photographers. Geoff Ang started his photography career at a young age, dropping out of Primary 6 and going to work for his dad’s production house. “My dad said that since I can’t study, I’d better pick up a skill and be damn good at it!” he recalls. As the resident basket cleaner and coffee maker at his dad’s company, Geoff took the time to cultivate his interest in photography and shot his first job – a full catalogue for Wilson Sporting Goods, at 16 years old.
After the army, Geoff started a small studio, called Geoff Studio, within his dad’s company. All he had were two lights and a camera from his dad and he started shooting everything from bottles and flowers to food, basically whatever he could get his hands on to hone his craft. He wanted to do fashion photography very badly, but he knew that he had to build up his exposure first, so he shot food and interiors, even specializing in office and hotel interior photography at one point, just to pay the bills. His lucky break soon came. “I had to take portraits of Daniel Yun (of Mediacorp Raintree Productions) for Dunhill and he loved his photos so much that he tasked me to shoot promotional pictures for their top 30 artistes in Mediacorp,” says this 34-year-old. Armed with his portfolio and an arsenal of ideas, Geoff blew everyone away with his stylised, avant-garde pictures of the stars which were publicised in 8-Days magazine. This forward-thinking lens man then ploughed all the profits he got from the job, all $38,000 of it, into a digital photography system which allowed him to tweak, enhance and make his photos into surreal-looking works of art. It was refreshing and never done before. It jolted the fashion industry and all the editors of magazines started calling him to do fashion shoots for them...

p.s. Bill Gates, Google guys, Larry Page and Sergey Brin, Steve Jobs and Oracle's Larry Ellison were all school dropouts!

For more inspiring entrepreneurs, check out my book, Boss of Me!, out now in all major bookstores (except Borders) and on Amazon.com.

8 ways to attract more wealth

1. Give Money Away.
It sounds counter-intuitive but the more you give, the
more you will receive (unless you block the receiving,
which ties into the next step). Always give money with an
open heart. Give in love.

2. Get Clear.
Most people push money away with their hidden limiting
beliefs, such as "money is bad," "rich people are evil,"
"I'm a victim of the financial crisis." Those are beliefs,
not facts. Get clear of them and money will come to you (as
long as you also do the next step).

3. Take Action.
Too many people sit and wait for money to materialize in
front of them. I believe in magic and miracles, but I also
believe that your role in the process of attracting money
is to actually do something to bring it your way. Act on
your ideas right away. "Money likes speed" is my favorite
mantra.

4. Support a Cause.
Want money for a larger purpose. I created Operation YES
to end homelessness. Raising hundreds of thousands of
dollars (or more) for that cause will remove any remaining
prosperity limitations within me. While I won't receive a
dime from Operation YES, my working on its behalf will
attract money to me in other ways, such as the contacts and
goodwill I'll create.

5. Be Grateful.
Be thankful for the money you have - which is probably
considered true wealth by people starving in third world
countries - and you'll begin to attract more money.
Gratitude sends off a signal of appreciation, which brings
to you more to be thankful for. Begin with whatever is in
this moment that you can be sincerely grateful for.

6. Do What You Love.
There's no sense in working at something you hate. If you
are currently at a job you don't like, find a way to enjoy
it for the time you are there while working towards doing
your passion. Following your passion is the greatest secret
of all when it comes to attracting wealth.
Ask yourself what you would do even if you were never
paid. That's a clue to what you should be doing and of
course finding a way to be paid for it. You can attract
more money from love.

7. Expect Success.
The mindset of expectation - expecting that you are now
attracting money and playfully looking around, asking "I
wonder how big money will come to me today?" - will keep
your brain turned on to seek and find opportunities. You of
course then have to take fearless action when you see them.
And most importantly...

8. Get the Support You Need Right Away.
One of the wisest things you can do to achieve any goal is
create or join a professionally coached support group. (In
fact, millions of people live day-to-day with no support
system to help them attract miracles or live their dreams.)
The idea is to be around people who can keep your energy
and inspiration high. While you can make some progress
alone, it's so much easier when you have strong support.

Excerpt from Dr Joe Vitale